The introduction to the strategic world every small biz owner like you wants.

Over half of the business owners (specially the small ones) don’t have a strategic plan. People like you often get stuck for not having a formula or with contradiction in information — and trust me, the regurgitation is real. I’m here to change that and make life easier for you. You just have to do one thing: be willing to execute.

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Over half of the business owners (specially the small ones) don’t have a strategic plan. People like you often get stuck for not having a formula or with contradiction in information — and trust me, the regurgitation is real. I’m here to change that and make life easier for you. You just have to do one thing: be willing to execute.

Over 100 people already started.

It’s all about collaboration.

I believe that basic strategic knowledge should be available on the get go for small business owners, startups, solopreneurs, and creatives in general. There’s a lot of misunderstanding in the strategic world. After working with clients for over 10 years in the branding world and with my mom as a business partner, I’ve seen the gap in the thinking and the process, so, I’m devoted to make it simpler, easier, and execution focused.

From retail to designers.

The core principles are the same: 5 pillars to take care of during your journey, and it starts with you. As a business partner to my mom and experts in their fields (coproduction), I saw it over and over again: it starts with you. You are the key element in your business and if you lack purpose and a strategy, everything you do falls behind. This has been true for people I’ve worked with and for people who have joined the programs I offer.

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I am from the sunny shores of Rio de Janeiro, but based in Finland, I have a passion for the country, the simplicity, the bluntness and of course, the minimalism.. I want to see what unites us as people through the lens of brand strategy, business, and, of course, design.

I started very early with Design, I was just 13, and encouraged by a failry artistic inclined, entrepreneurial parents. It’s definitely a magical mix to have a foot in the creative world and one in the business. What kept me learning Design and other forms of arts was really passion and curiosity, and a need to express myself. 

But then I discovered strategy. And strategy was the binder between the two worlds for me, and I hope to bring that to your firm.

After moving to Finland and working as a freelance brand designer for around 4 years, I set out to build my own launch agency. I also have the mission to help the next generation of creatives and extend that knowledge to other business owners who might benefit from the information shared in my channels, launch amazing products and services in the market and help people connect with their people.

In 1980, my mom, a 19 year old, opened a ceramic painting workshop with my grandmother, who was a painting’s master. That little workshop was at a small shop, which my mom soon realised she could expand. Fast forward a few years, she opened a jewellery shop, after going to India with her cousin for the first time and falling in love with the hand work on accessories.

Since then, she’s run an arts and decoration shop and a jewellery shop both with my grandmother.

In 2011, the year I moved to Finland, my mom found out she had a breast cancer, and decided to make me partner in both shops. My grandmother also thought it was a great idea to do a surgery in her leg… at the same time. She passed away soon after, and I have been the strategic partner working remotely with my mom since then.

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One of the biggest lessons in business is that, despite being yours to lead, it’s not about you. It’s actually about all the people you are trying to serve. For me, it’s the people I serve, and the people they serve.

My vision in life is to actually to share those experiences with other people, and the best way I can do that is to help create frameworks. Imagine if everyone got a chance to experience at least one extraordinary moment a day?

Ever since I moved to Finland, I have increased my awareness of what makes creativity and business tick together. It might be that your audience expects something from you that you aren’t develiring. But it might also be something you are doing right now that seems old to them and may need revitalization. It might be you need to make it easier for them to contact you or buy from you. See how there’s a gap between what you might be doing and what they want? Let’s bridge that gap together.

You are one step away from a better brand, influx of clients, or you might be one mistake away from shutting down your business entirely. My job is to show you how to unite strategy and brand design in a way that is cohesive, structured, and creative. Let’s bring the passion and flair that you only see from the sunny shores of Rio de Janeiro.

I love to bring the passion and flare of your business with our culture and love for problem solving together to craft a new feeling for your customers and clients.