How to become a thought leader and grow an audience


When having unpopular opinions and using your turths and belifs is a strong strategy.

I’m really not original when it comes to this strategy. It’s not about being original, is about honoring your voice and your beliefs and connecting with people who can benefit from that mindset.

What is a thought leader?

A thought leader is someone who is comfortable speaking their mind and their beliefs in regards of their industry. They often say what people don’t want spoken aloud, or are very vocal about the hidden “truths” and how they experience things. They are often breaking paradigms, learned patterns, and current beliefs. They don’t hold anything back.

Who can become a thought leader? Why?

Industry leaders aren’t necessary thought leaders — you need to be heard first. In order to be heard, you will need to be comfortable being wrong and with the exposure. You need convinctions and ambitions. If you have both and you aren’t afraid to put yourself out there, you are ready to become a TL.

A thought leader will often attract like minded people and make an impression — which is great to build rapport and probably the best way to build an audience that will be like-minded. I always recommend this “strategy” of being yourself to your public when building your business.


Every business needs a face.

Steve Jobs. Tim Cook. Bill Gates. Elon Musk. I don’t need to say the name of the businesses, do I? Having a spokesperson — preferrably your founder, CEO, or if you are solo, you — will help your audience connect much deeper than just sharing content on social media without a human foundation. A person’s story is often a point where people will connect. For example, we know that Jobs and Wozniak started working on Apple in their garage and now the company is massive.

You need to have experience.

The Instagram carousel craze has surfaced with a lot of noise — and you can clearly point out the people who have experience to those who are regurgitating content from others. It’s imperative to have experience and to share what you have experienced, not others.

You need to embrace imperfection.

Putting your mistakes to light not only provides transparency to your brand, but it shows to your audience that you are where you are because you are imperfect — as we all are. It’s a journey, and you don’t have to get right every time. It’s also an opportunity for you to study your mistakes and help others in a similar situation avoid making them.

Your post doesn’t have to be perfect.

Your grammar doesn’t have to be perfect.

You don’t have to be perfect. 

You have to embrace the standards that make you who you are right now.

You have to embrace the vulnerability of putting your thoughts and work out there.

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