brand strategy

Simple enough to start in a week.

only 1799€

Short and to the point

When I started, I struggled with understanding where to get started. Strategy is a very big thing and it feels overwhelming to start.

The mindset is the key.

The mindset of strategy is the key, and it often feels unnecessary to even consider it. When I started, I knew what I had to become, but I didn't know how. It took me years to finally understand the steps necessary.

Let's clear the fog

If you feel overwhelmed by the amount of content and information around brand strategy, time to dip your toes. This is a safe start for entrepreneurs, start ups, and even aspiring strategists to start understanding the concept.

Your first exercises

You can jump straight away into action by completing the worksheets and getting your messaging kickstarted. This is perfect for that initial branding investment you aren't sure about. esides the ebook, you will get a special Expansion with 13 worksheets.

Excellent content of an author who reasons in a strategic and sensible way. Her knowledge passed through the e-book helped me to identify mistakes and red flags inside my business, then I was finally able to come up with new solutions and strategies in order to rebuild from scratch – for the first time confident and certain of what to do, who and where Im willing to reach. Thanks for making available to us a part of your enormous knowledge so directly and intelligibly.
Tattoo artist

Not ready to pay 15k on a brand strategy workshop?

I will not lie to you. Brand strategy is important, and it’s not a common place for most small business owners or start ups…

Well, I know you might be at a stage where you are either learning strategy to apply on your business or because you aspire to be a strategist. And brand strategy workshops are expensive, they take long, and are best done with a team because the execution is often brutal.

But that doesn’t mean you can’t start somewhere.

It's ok if you don't know where to start.

In order to get anything you want  in your personal or business life you will need 4 things:

  1. Clarity
  2. A map (a plan, a strategy etc)
  3. Execution
  4. Consistency

With strategy, as you’d have guessed, it is not any different. You need all 4. The major problem I’ve found is that most people stop at 1! Yep!

There’s two types of people: those who say they don’t know what they want and never move (stuck at gaining clarity) and those that have no clarity but execute haphazardly. I want you to be neither of these people. Gaining clarity of your brand’s problem is step 1, but it doesn’t stop there.

What's in for you?

Table of contents

  1. You aren’t the point. The client isn’t the point
  2. The benefits of strategy for your business
  3. The benefits of strategy for your clients
  4. Where the clients stand
  5. The first step to a successful strategy
  6. Navigating information
  7. Defining the problem
  8. Defining attributes and benefits
  9. Understanding positioning
  10. Client profiles
  11. Touchpoints
  12. Creating a communication strategy
  13. How strategies fail
  14. Tools that make your life easier

about the author

Julia Braga

Brazilian living in Finland, she’s a brand and digital strategist at heart, and an awarded one. Obsessed with systems and creativity, learning about what makes people tick, cultures, and well, an obsessed plant mom as well. One of her current mission is to educate over 15.000 creatives and business owners on strategy, mindset, and business. Meanwhile, building her own lean launch agency while working with clients”. She is also a partner in her 4-decade, 3-generation family business and Brazil. 

“I was born to two entrepreneurial parents who are constantly bettering themselves. I truly believe creatives and small business owners can benefit from the same knowledge and mindset I’ve developed, it does takes time. And, well, a lot of courage.”

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