You go to Google. You type “small business strategy” or “brand strategy worksheet” or something of the sort. You are bombarded with generic — often… Read More »How is strategy linked to company mission?
I’m a big believer in KPIs and brand audits, but before we start messing around with the fancy words and fancy concepts, let’s get to… Read More »How to measure the success of a brand? — Measuring brand awareness
When having unpopular opinions and using your turths and belifs is a strong strategy. I’m really not original when it comes to this strategy. It’s… Read More »How to become a thought leader and grow an audience